Impact of Supply Chain Management on Consumer’s Behavior in the Sporting Goods Industry of Pakistan
Sporting industry of Pakistan is one of the most popular ones in the international market. The goods and services are availed by our international vendors on high scale and demand increases in the sporting season such as tournaments and leagues. The consumers are not just internationally spread but locally in Pakistan, there are many sports lovers who buy these goods with regularity regardless of the seasons or any other influences. However, there have been a great number of locals of Pakistan, interested in buying the international sporting products online rather than buying it from Pakistani brands. This study investigates the core impact of the supply chain management on the consumers’ behavior when it comes to buying the sporting goods from Pakistan. The study was conducted using 250 participants filling questionnaires, making it a quantitative study. The results are analyzed by using descriptive analysis and regression analysis. Results in the end asserted that really the consumers are high impacted by the bad supply chain management of the sporting industry in Pakistan and here by there is a need of improving these services to gain better profits in future.
Aslam, H., Blome, C., Roscoe, S., & Azhar, T. M. (2018). Dynamic supply chain capabilities. International Journal of Operations & Production Management.
Grant, D. B., Wong, C. Y., & Trautrims, A. (2017). Sustainable logistics and supply chain management: principles and practices for sustainable operations and management. Kogan Page Publishers.
Hafiz Muhammad, B. (2016). Supply Chain Management: importing football from Pakistan.
Hollweg, C. H. (2019). Global value chains and employment in developing economies. GLOBAL VALUE CHAIN DEVELOPMENT REPORT, 63.
Hussain-Khaliq, S. (2004). Eliminating child labour from the Sialkot soccer ball industry: Two industry-led approaches. Journal of Corporate Citizenship, (13), 101-107.
Khattak, A., & Stringer, C. .. (2017). Environmental Upgrading in Pakistan's Sporting Goods Industry in Global Value Chains: A Question of Progress? Business & Economic Review, 9(1), 43-64.
Khokhar, M., Iqbal, W. H., Abbas, M., & Fatima, A. (2020). Assessing Supply Chain Performance from the Perspective of Pakistan’s Manufacturing Industry Through Social Sustainability. Processes, 8(9), 1064.
Nadvi, K., Lund‐Thomsen, P., X. H., & Khara, N. (2011). Playing against China: global value chains and labour standards in the international sports goods industry. Global Networks, 11(3), 334-354.
Nawaz, T., Javed, A., & Ullah, A. (2020). Exchange Rate Variability and Exports: Evidence from Textile and Sports Goods Industries of Pakistan. AJSS, 4(3), 468-484.
Turker, D., & Altuntas, C. (2014). Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports. European Management Journal, 32(5), 837-849.
How to Cite
Copyright (c) 2021 Research Journal of Supply Chain & Business Management
This work is licensed under a Creative Commons Attribution 4.0 International License.