• sohail yousuf Karachi University Business School


Big Data, Artificial Intelligence, Supply Chain Performance, Demand Planning, forecasting uncertainties, competitiveness


This study aimed to explore the influence of the various factors that may increase the supply chain performance in the Pakistani organizations. Using a quantitative research design, this study uses an adopted questionnaire to measure the perception of the mobile phone users based on their brands recommendations. The questionnaire had a demographic section and the constructs section that was having 5 points likert scale. The findings of the study show that the variables including artificial intelligence, demand planning, forecasting uncertainties, and competitiveness have a significant impact on the supply chain performance. Furthermore, the stakeholders should also consider the Big Data to improve the performance of the supply chain performance.


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How to Cite

yousuf, sohail. (2021). IMPACT OF BIG DATA AND ARTIFICIAL INTELLIGENCE ON SUPPLY CHAIN PERFORMANCE . Journal of Entrepreneurship and Business Innovation, 1(1). Retrieved from