Influence of Product Placement and Product Packaging Aspects on Customer’s Impulsive Procurement Behaviour
Keywords:Product Placement, Product Packaging, Customer’s Behaviour, Impulsive Procurement
The proposed topic is consequential from the much larger consumer behaviour disciplines, over which ample research has been previously been conducted. However, a precise aspect of the science that is impulsive conduct has been in the shadows. Thus, the topic aims to shed light on the phenomena known as impulsive comportment and whether or not it can be used to trigger impulsive procurements from clients. The research is aimed at 2 aspects of product that can be used to study this initiating phenomenon a) Packaging of the product b) Placement at the market place. A literature review of the little work already done in this field will be conducted whereas primary data will also be gathered to further clarify and defend any claims made. The study will help, not only in adding to the field of consumer sciences of this particular Asian region but it will also help in capitalizing numerous opportunities on the departmental store front as it is one of the fastest growing sectors of the country, making the findings of this discipline of key importance to various venture capitalists as well as existing business. Furthermore, the study will also add to the field of marketing and segmentation relations with reference to packaging as well provide an insight to e-commerce application with reference to placement sciences.
Gonzales, Thornsbury, Twede,“Packaging as a Tool for Product Development: Communicating Value to Consumers.” Journal of Food Distribution Research>Volume 38, Number 1, March 2007.
Gopalkrishnan R. Iyer & Markus Blut & Sarah Hong Xiao, “Impulse buying: a meta-analytic review.” Journal of the Academy of Marketing Science, 2019.
Lim Pei Ling & Dr. Rashad Yazdanifard, “ What Internal and External Factors Influence Impulsive Buying Behavior in online Shopping?.” Global Journal of Management and Business Research: E Marketing Vol. 15 Issue 5 - 2015
Mohamad Saad1,*, Madiha Metawie, “Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies.” Journal of Business and Management Sciences, 2015, Vol. 3
Mustafa ÜNSALAN, “STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW.” Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 18/2 (2016).
Sarwar, S. (2016). Influence of parenting style on children's behaviour. Journal of Education and Educational Development, 3(2).
Sarwar, S., & Bhamani, S. (2018). Measuring School Support for Learning English as a Foreign Language through SSELL. Journal of Education and Educational Development.
How to Cite
Copyright (c) 2020 International Journal of Business Studies
This work is licensed under a Creative Commons Attribution 4.0 International License.